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Google's AI algorithms, like RankBrain, BERT, and MUM, significantly impact SEO by prioritizing user intent and content relevance. RankBrain uses machine learning to interpret search queries and deliver results that best match what users are looking for, emphasizing the importance of understanding search intent. BERT improves Google’s understanding of natural language, making content that answers questions and addresses specific needs more likely to rank. MUM, Google's latest AI, processes multimodal queries, meaning it can understand text, images, and videos, boosting the importance of multimedia in SEO. These AI advancements mean SEO strategies must focus on high-quality, well-structured content that aligns with user intent. Marketers need to adapt to these changes by optimizing for semantic search, content depth, and user experience. Visit: https://www.sandeepmehta.co.in/
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